Feeds:
Posts
Comments

Posts Tagged ‘quality’

“If it’s worth doing, it’s worth doing properly” my mum always used to say. We never had much money when I was growing up, but whenever mum did buy something, she’d always make sure it was of the best quality she could afford. She understood the false economy of buying something cheap that would break within days. And although we were never flush with cash, she would rather pay for quality.

I don’t think we were alone, and I don’t think that attitude is confined to the 80’s! Most people would rather pay for quality than search out the cheapest. And the old adage “you get what you pay for” is just as true now as it was 25 years ago.

If you’re good at what you do, whether that’s a great product or top quality service, then you won’t need to compete on price. People will recognise the value in what you’re offering and they’ll be prepared to spend more. Or will they?

All too often I meet small business owners who are struggling to earn a living because their clients don’t want to pay what they need to charge. They’re having to be the cheapest or discount just to get the job. Why? Because their customers don’t see the value in what they’re offering.

And this is partly down to your sales process, partly down to what you’ve written on your website/ brochure and partly (largely if you’re not doing the selling) down to the fact that your brand isn’t communicating confidence or professionalism.

startupdonutbannerbutton728x90

Bookmark and Share
Advertisements

Read Full Post »

On social networks, it’s tempting to try and grow your network rapidly by accepting any friend requests that come your way and building a network of strangers. As Louis Gray explains, when thinking about business networking; revenue is only going to come from a small selection of your online community. For that reason, building a network of highly engaged people with whom you have a genuine connection can prove to be a great way to unlock business opportunities.

It’s easy to judge someone’s social media “usefulness” on their number of friends or followers, or assume that low numbers equates to a small and relatively useless network. But it might be sensible to start slowly and focus on quality. What do you think?

startupdonutbannerbutton728x90

Bookmark and Share

Read Full Post »

This week I spent some time moving my office round to fit in some additional storage space. So I took the opportunity to have a good sort out of the stuff I was storing and also clear up all the “important” stuff on my desk.

While I was doing this I was reminded that actually this is something I should be doing far more frequently for myself and my business – after all it is one of the techniques I use with the business I work with so I thought I’d share the philosophy and benefits of the tool called LEAN with you.

Lean is a technique for accomplishing more with less (use fewer suppliers, need less inventory, fewer employee injuries, produce products with fewer defects, need less effort to design, make and service your products, require less investment to achieve a given level of production capacity and in my case organising the information I keep in my office. Although it was initially used in a manufacturing environment it is now used in all businesses and offices with surprising results.

It boils down to “The principle of waste elimination through workplace organisation”:

  1. Sort: the 3 R’s Retain items essential to functioning.
    Return any items belonging to someone else
    Rid – throw the rest away (and use the 4th R here, be ruthless/ realistic about what you actually need to keep)
  2. Straighten Put everything in its place (so that you can find it immediately you need it and don’t spend time sorting through piles of stuff, or all over the place for it).
  3. Scrub Clean up!
  4. Systemize Keep it clean and tidy. Put systems in place and schedule time to ensure it stays clean and tidy. (I need to schedule time each week to do my filing rather than leaving it for once a month!)
  5. Standardise Make this habit the norm. Change the culture of the organisation.
    Create new habits and levels of performance expectations.
  6. Safety: make sure everything is tested, there is nothing to trip over and everyone has been trained to operate any machinery as required.

How would your business/ office/ desk benefit from a small change like that? (and for most businesses is it is a small change)

If you’ve got any questions about how to use Lean in your business I’d be happy to talk to you about it in more detail.

Happy sorting
Philippa

“bespoke support and strategies to grow your business”

startupdonutbannerbutton728x90

Bookmark and Share

Read Full Post »