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It may sound a little strange, but in retrospect, I can’t think of a better time to have started my business than during the recession.

I trained myself up on food safety and manufacturing, as well as on managing a business during the depths of the economic downturn. I didn’t mean for it to happen that way, but in reality, now I’m ready to scale up, the general atmosphere for businesses is much more positive.

Now, I realise I have some ingredients for a tasty business which can succeed:

  • the sector of the market I’m operating in has had a record-breaking 12% rise last year despite the recession;
  • my never-ending, and indeed, increasing passion for cooking the best authentic Mexican food there is in the land;
  • importantly, the great, fantastic people I have met along the way who bring different experiences and skills …

All of this seems to be combining to create something very special. Maybe entrepreneurs are like passionate foodies in the kitchen, combining the different ingredients to create a delicious meal, where timing, quality of input, skill, and the heating element of their passion all have a part to play to create success.

You can find out more about Marcela on the new interactive business website www.inafishbowl.com

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We’ve recently launched new interactive business website www.inafishbowl.com to help start-ups learn from the experiences of others. Arguably, there’s no better way to learn.

Through an energy-packed mixture of video, Twitter feeds and blogs that feature on the new Big Brother-style business website, we chart the trials and tribulations of three start-up businesses, as their owners share their experiences – the good, the bad and the ugly – in real time.

The three businesses featured are a record label, a bespoke tailoring company and a Mexican food range. Each are finding their way through the start-up maze and sharing their experiences along the way. From naming their business through to frustrating first meetings with banks, the businesses lay themselves open for others to watch and follow online.

The In a Fishbowl project was founded by entrepreneur Toby Reid and is being supported by Midlands-based entrepreneur Andrew Springhall, who says: “So many people go through the process of starting a business – it’s a truly daunting experience. There’s a wealth of information available, but nothing that really provides the chance to learn from the experiences of others in the way www.inafishbowl.com does.

“The aim was to show empathy with the challenges new entrepreneurs face, but also to inspire them and enable them to learn and benefit from an interactive source of support for any budding entrepreneur.”

Taking inspiration from her native land, Marcela Flores Newburn owns and manages Rico Mexican Kitchen. The new business produces a range of authentic, home-cooked Mexican food products that are sold through stores in the UK. Mother-of-two Marcela makes all of the products by hand.

“I’m really excited to be featured on inafishbowl,” she admits. “It’s a great idea and I really hope it will help other new entrepreneurs in the early stages of starting their business.” On the site, Marcela discusses everything from dealing with buyers and distributors at department stores to the reality of running a home-based business.

You can also follow www.inafishbowl.com on Twitter for latest snippets from all three of our entrepreneurs, while Marcela’s posts have been chosen to feature regularly on the Start Up Donut blog, too, so watch this space.
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