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We’ve recently launched new interactive business website www.inafishbowl.com to help start-ups learn from the experiences of others. Arguably, there’s no better way to learn.

Through an energy-packed mixture of video, Twitter feeds and blogs that feature on the new Big Brother-style business website, we chart the trials and tribulations of three start-up businesses, as their owners share their experiences – the good, the bad and the ugly – in real time.

The three businesses featured are a record label, a bespoke tailoring company and a Mexican food range. Each are finding their way through the start-up maze and sharing their experiences along the way. From naming their business through to frustrating first meetings with banks, the businesses lay themselves open for others to watch and follow online.

The In a Fishbowl project was founded by entrepreneur Toby Reid and is being supported by Midlands-based entrepreneur Andrew Springhall, who says: “So many people go through the process of starting a business – it’s a truly daunting experience. There’s a wealth of information available, but nothing that really provides the chance to learn from the experiences of others in the way www.inafishbowl.com does.

“The aim was to show empathy with the challenges new entrepreneurs face, but also to inspire them and enable them to learn and benefit from an interactive source of support for any budding entrepreneur.”

Taking inspiration from her native land, Marcela Flores Newburn owns and manages Rico Mexican Kitchen. The new business produces a range of authentic, home-cooked Mexican food products that are sold through stores in the UK. Mother-of-two Marcela makes all of the products by hand.

“I’m really excited to be featured on inafishbowl,” she admits. “It’s a great idea and I really hope it will help other new entrepreneurs in the early stages of starting their business.” On the site, Marcela discusses everything from dealing with buyers and distributors at department stores to the reality of running a home-based business.

You can also follow www.inafishbowl.com on Twitter for latest snippets from all three of our entrepreneurs, while Marcela’s posts have been chosen to feature regularly on the Start Up Donut blog, too, so watch this space.
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If you’re starting a business, or you’ve already started one, this is four minutes worth investing.  The video below features some of this country’s most successful entrepreneurs.  Their words of wisdom could save you a lot of time and money – or even your business!

What do you think of the advice they give?  Please share your thoughts.

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In the recession, entrepreneurs and businesspeople are in search of business ideas to help them boost sales revenue and reduce overheads.  If you are thinking of starting a business, then you should be even MORE focussed on technology which can give you a competitive advantage.

Find out what some of the UK’s leading entrepreneurs have to say about technology, and how it can help you be successful with your existing or new business …

The business experts in this series include: Tim Smit (Chief Executive and Co-founder, Eden Project), Doug Richard (BBC2’s Dragons’ Den), Luke Johnson (Chairman, Channel 4 Television Corporation), Chey Garland (Chief Executive, Garlands Call Centres), and Miles Templeman (Director General, Institute of Directors).

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