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“So, what do you do then?”

If someone asks you to describe what your new business does, what do you say?

For many, this is not as easy as it sounds. Whether it’s for your business plan, on your website or in person, you need a clear, compelling description. You need to get your idea across in a way that will really get the attention of potential clients.

Here are 5 crucial questions to help you communicate what you do in a way that people understand, and act on:

  1. Talk about your CUSTOMERS: who do you work for? What kind of people benefit from your services? Where are they based?
  2. Talk about the PROBLEMS YOU SOLVE: what kind of issues, opportunities or challenges do you help with? Why are these so important to your target customers? When should a potential client pick up the phone to your company?
  3. Briefly describe your SERVICES: how do you help? What kind of services or products do you offer? What’s your process?
  4. BENEFITS: what kind of results or outcome can they expect from working with you? Prove this with case studies and testimonials.
  5. Explain your MISSION: What’s the story? Why are you in business? What difference have you set out to make to your customers?

Whether you’re writing your business plan, web content or describing what you do in person, remember to answer these five questions. Don’t just talk about your products and services. Tell your customers how you solve problems for people just like them

When they ask you what you do, this is what they really want to hear.

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