Direct mail is still a useful tool for getting your message out. Not everyone is online (yet) and many people still prefer to see and touch parchment rather than pixels on a monitor.
But email is free, ‘snail mail’ isn’t! A mail shot of 5,000 is going to cost you (at least) £1,750! YIKES!!
So here’s 5 TIPS to make sure your Direct Mail campaign isn’t the equivalent to posting money into a big, red bin.
Five tips to make sure they actually open the envelope!
1. No flashy envelopes. Nothing shouts JUNK MAIL louder than lots of pretty colours!
2. Either address it to them in person, or just put the address on. ‘Dear Homeowner’ is another phase for ‘Hello, I’m Junk!’.
3. No pre-paid envelopes. Yes, it’s lots of hassle to put on individual stamps, but you want your audience to feel like you’ve spent a bit of time thinking of them as an individual (don’t you?).
4. If possible, hand-write the envelopes. Your children will see this as an excellent opportunity to practice their handwriting and will thank you by helping out with tip #3!
5. Put a return to address on the back. Make sure it’s not a P.O. Box!
What some more tips on how to make sure they actually read your letter? Then stay tuned – this post is coming real soon – why not subscribe so you don’t forget?
Its amazing how many people don’t think of the simple things that actually make them open direct mail pieces themselves… these are all excellent tips and it just takes some simple rules and it make all the difference to improving the retrun on investment on your DM campaign