Far too often, new businesses take a scattergun approach to marketing. They spend a huge amount of time and focus on marketing – which is correct – but there is no cohesive strategy, plan or thinking. So what happens is, 80 per cent of their marketing efforts results in little or no return.
Posts Tagged ‘word of mouth’
Start your new business efficiently
Posted in Advice for your business, Business Plan, Marketing, tagged business goals, costs, Marketing, opportunities, strengths, target market, word of mouth on 18 December, 2009 | 3 Comments »
Build a business on referrals
Posted in Advice for your business, Life as an SME, Marketing, tagged customer care, customer service, word of mouth on 7 July, 2009 | Leave a Comment »
Some time ago I blogged about how a failing local Fitness Club had been taken over and turned around by a new, enthusiastic management team. 18 months down the line and I am happy to report that the club is still going from strength to strength. Indeed, it is so popular that it’s restricting new [...]
PR is not the same as it was
Posted in Marketing, tagged launch new product, PR, word of mouth on 1 October, 2008 | 1 Comment »
I’m part of the team developing a new website for small business managers. We are thinking about how to generate interest in the run-up to launching the site. In the old days, a new product launch relied heavily on favourable reviews from respected journalists with big readerships. But times have changed. Some time ago I [...]
