Personal Branding

Personal branding is how you project yourself to the world, how you create and maintain your image and identity. Your brand is just as much about your profession, business and career as your background, what type of person you are, your interests and any interesting facts.

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Marcela: 1% inspiration, 99% perspiration and 100% communication

In the roller-coaster ride of running one’s own business, I used to think that having a fantastic product would be enough. As you know, this is far from the truth. This probably accounts for the 1% inspiration bit.

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10 ways to get your attendees on board with online booking

If you are an organiser who has recently switched your event booking and payment process from offline to online, then you’ll know that sometimes it takes a little getting used to – both for you and for your attendees. At first organisers can be a little tentative and reluctant to becoming exclusively online.

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Are you legal and decent?

Like every area of business these days, there’s lots of red tape and ecommerce has its own rules and regulations. Just remember, though, it’s up to you to comply with the law. Her are my tips to help you ensure your online store meets UK regulations.

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The tortoise and the hare guide to online networking (for start-ups)

On social networks, it’s tempting to try and grow your network rapidly by accepting any friend requests that come your way and building a network of strangers. As Louis Gray explains, when thinking about business networking; revenue is only going to come from a small selection of your online community. For that reason, building a [...]

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Using social media in B2B lead generation

Our clients, and most people we’ve met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES.

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How startups can leverage social networks to recruit smarter

Fifteen per cent of hiring managers in the UK said they either currently use social networking sites to recruit potential candidates or plan to do so by the end of the year.

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Is Twitter and Social Networking part of your self employed business strategy?

Social Networking is ideally placed for the type of clients we specialise in, the small self employed business, as there are low costs and great potential benefits for the business.

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Be a ‘Twit’ and engage to start-up your networking engine.

Over on the Marketing Donut we are always keen to impress upon small business users to make the most of Twitter in their efforts to engage with their customer base. For a start-up or someone thinking of starting-up we would advise that you use Twitter to your great advantage also. Once you are established as [...]

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