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Posts Tagged ‘start-up’

There’s a dilemma when you are starting a company. There are lots of boring essentials like company formation, VAT, Data Protection Act, employment law and, depending on which industry you are in, a host of other legislation. Yet complying with these doesn’t help you to sell anything, build a customer base or most importantly turn a profit.

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USP is much beloved on the Dragon’s Den. Often you’ll hear Peter Jones saying: “I like that, that’s your USP.” USP, of course, stands for unique selling point (or proposition).

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We’ve recently launched new interactive business website www.inafishbowl.com to help start-ups learn from the experiences of others. Arguably, there’s no better way to learn.

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Back in the mid-1990s, my company, Actinic, was set up using my own money and some I borrowed from family and friends. My business partner and I then raised £165k from an angel investor, and later a further £1.5m from venture capitalists, 3i.

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So you’re starting a business? There’s plenty to think about, and you’ll be spinning lots of plates all at once. But one thing you should really have lined up is a smart social strategy. What does that mean? Hear what Louis Gray had to say on a recent trip to London … Please share you [...]

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Referencing his experience helping start-ups, SMEs and beyond, Steve Bent from unrivalled talks about boosting sales. In this installment he tackles the basics of sales process: meaurement.

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For many Start-ups, the website is an early investment, and for many more and early headache. To avoid common mistakes, it can be good to adjust the way you think about your site. Rather than thinking of it as a project or a tool, think of it as your first employee – a valued member of the team to be nurtured and developed.

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Bristol Media, the superb network for Bristol’s creative community, recently asked me to put my Marketing Donut hat on, and take part in a panel discussion about how to get your creative business started. I was called in to talk specifically about social media marketing. The discussion was ‘a game of two halves’. First up, [...]

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We’re on target to launch the site later today. It will be at www.startupdonut.co.uk. Why did we develop this site? We asked people running small businesses what they wanted from business advice websites. Their answers were quite clear: “Quick, practical answers to the questions I have today” “Credible experts and expertise” “No disruptive, annoying display [...]

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