If you are an organiser who has recently switched your event booking and payment process from offline to online, then you’ll know that sometimes it takes a little getting used to – both for you and for your attendees. At first organisers can be a little tentative and reluctant to becoming exclusively online.
Posts Tagged ‘sales’
If you enjoy something – don’t go into business to do it
Posted in Advice for your business, You and your idea, tagged Cashflow, Market research, Recession, sales on 11 December, 2009 | Leave a Comment »
I set up my first business during the recession of 1990. At the time I was given some great advice, though initially I didn’t fully appreciate its value. I thought it might be useful, given the current economic climate, to pass this advice along…
Asking great selling questions
Posted in Advice for your business, Sales and Marketing, Uncategorized, tagged sales, selling on 11 November, 2009 | Leave a Comment »
“I keep six honest serving men – They taught me all I know, Their names are what and why and when — And how and where and who.”
Six Honest Serving Men, Rudyard Kipling, 1903
Buyers buy benefits… fools force features
Posted in Advice for your business, Sales and Marketing, tagged sales, selling on 4 November, 2009 | Leave a Comment »
When selling it’s often very easy to forget that a feature is what a product is….an intrinsic characteristic of the product or service.
Boosting sales: Things my new clients say to me
Posted in Advice for your business, Life as an SME, Random thoughts, Sales and Marketing, Successful entrepreneurs, tagged advice, business advisers, business start up, expert advice, practical business advice, sales, selling, SME, start-up, success, training, what business startups need to know on 14 October, 2009 | Leave a Comment »
Referencing his experience helping start-ups, SMEs and beyond, Steve Bent from unrivalled talks about boosting sales. In this installment he tackles the basics of sales process: meaurement.
Do you talk in your customers’ language?
Posted in Sales and Marketing, tagged communication, sales, selling on 26 August, 2009 | 3 Comments »
Think you’ve just written some ‘killer sales copy’? Copy that will create a monsoon of now customers? Well, your reader might not understand a single word of what you’re saying…
Your new business is exciting isn’t it!? DON’T talk about it! (Pt 2)
Posted in Advice for your business, Life as an SME, Random thoughts, Sales and Marketing, tagged expert advice, practical business advice, sales, selling, SME, starting a business, success, training, what business startups need to know on 17 August, 2009 | 1 Comment »
Following his introduction about why you shouldn’t talk about your business, Steve Bent delves further as well as offering some practical advice about how to talk about your new venture.
Your new business is exciting isn’t it!? DON’T talk about it!
Posted in Advice for your business, Random thoughts, Sales and Marketing, tagged advice, practical business advice, sales, success, training, what business startups need to know on 12 August, 2009 | 2 Comments »
Steve Bent from Unrivalled Consulting shares his thoughts on why you SHOULDN’T talk about your business – if you want to sell that is!
Rain-makers
Posted in Advice for your business, Life as an SME, tagged rain-makers, risk and reward, sales on 4 April, 2008 | 2 Comments »
At an entrepreneurs’ Question Time event last night I put a question to the panel. “We are having trouble recruiting and keeping committed salespeople. Getting the risk and reward system is difficult. Has the panel found a sure-fire way of finding and keeping ‘rain-makers’?” Robert Craven was frank about the challenge and suggested there is [...]
Sales: the honourable profession
Posted in Advice for your business, Life as an SME, Marketing, tagged performance, sales, training on 7 February, 2008 | 1 Comment »
Mention that you are involved in ‘sales’ and some people will immediately put you in a ‘mental box’ along with oily double-glazing geezers, dodgy timeshare operators and pyramid scheme shysters. But, unless you are giving away your products and services FOC, someone has got to sell them. If you are proud of the business you [...]
