At one of my PR seminars a while ago, I asked how many people had used or were using a PR agency. Half the audience put their hand up.
Posts Tagged ‘PR’
Are you with the wrong PR agency?
Posted in Advice for your business, Marketing, Sales and Marketing, tagged journalist, PR, Revenue on 23 February, 2010 | 7 Comments »
Business owners’ three biggest PR blunders
Posted in Sales and Marketing, tagged audience, business, Direct Mail, journalist, Marketing, PR, press release on 1 February, 2010 | 5 Comments »
While I was a journalist, I saw many business owners make the same three basic PR mistakes time and time again. When it comes to trying to secure free publicity for your new business, the following mistakes should be avoided…
PR is not the same as it was
Posted in Marketing, tagged launch new product, PR, word of mouth on 1 October, 2008 | 1 Comment »
I’m part of the team developing a new website for small business managers. We are thinking about how to generate interest in the run-up to launching the site. In the old days, a new product launch relied heavily on favourable reviews from respected journalists with big readerships. But times have changed. Some time ago I [...]
The five unbreakable rules of free publicity
Posted in Sales and Marketing, tagged audience, comment, Expert, journalists, PR, press release, publicity on 17 March, 2010 | Leave a Comment »
Getting free publicity can be simple. In fact, the reason many businesses get it wrong is they try to overcomplicate things. Ever heard of KISS? It stands for ‘Keep It Simple Stupid’. No offence! It’s a phrase that could almost have been invented for PR (press or public relations).
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