I’ve always found small businesses compelling – what makes them work and the challenge of going it alone are to me the most interesting questions in business. And after 19 years of running my company, BHP, I admire SMEs more than ever.
Posts Tagged ‘Marketing’
Birthday news from Rory MccGwire, founder, BHP
Posted in Random thoughts, tagged Birthday, business, Donuts, entrepreneur, Law, Marketing, small business, SME, startups on 20 April, 2010 | Leave a Comment »
What makes marketing activity effective?
Posted in Life as an SME, tagged advertise, Marketing, Selfridges, testing on 29 March, 2010 | 2 Comments »
I think that marketing is a really important key to open up the sales door for my yummy sauces. I regularly do food tasting sessions at the shops where they sell my products.
Logo finished – what’s next?
Posted in Advice for your business, Sales and Marketing, tagged brand, corporate identity, design, leaflets, logo, Marketing, stationery on 23 March, 2010 | Leave a Comment »
Those of you that have been following the trials and tribulations of the development of a logo for Flourish, my new branding, graphic design and marketing services business, on this and my own blog know how much hard work we put into getting it right.
Advertising your business on a low budget
Posted in Advice for your business, Life as an SME, tagged blog, facebook, Links, Marketing, money, networking, press release on 10 March, 2010 | Leave a Comment »
When starting a business it is difficult to put aside an amount for marketing and it’s hard to justify how much should be spent.
Good design sells. Fact.
Posted in Advice for your business, Sales and Marketing, tagged branding, customer service, image, logo, Marketing, reputation on 3 March, 2010 | 3 Comments »
If you are starting out in the big world of running your own business, yes it’s scary, but also very exciting. One thing that we have come across is a number of people setting up their business who don’t invest time and effort into their logo, branding and marketing material. That may be business cards, letterheads, leaflets and even a website.
Five reasons you shouldn’t design your own logo
Posted in Advice for your business, Life as an SME, Sales and Marketing, tagged brand, corporate identity, design, logo, Marketing on 18 February, 2010 | 6 Comments »
I feel very qualified to write this post at the moment. As the owner of a brand and marketing agency, I work with a lot of small business owners who are missing opportunities because their logo (and brand image as a whole) isn’t sending out the right signals.
Notes from a ‘board meeting’ (9/2/2010)
Posted in Advice for your business, Life as an SME, tagged Finance, manager, Marketing on 12 February, 2010 | 1 Comment »
Ross (manager): “Welcome everyone, I trust you’re well. Item one: whether to invest in a company branded doormat.”
Business owners’ three biggest PR blunders
Posted in Sales and Marketing, tagged audience, business, Direct Mail, journalist, Marketing, PR, press release on 1 February, 2010 | 5 Comments »
While I was a journalist, I saw many business owners make the same three basic PR mistakes time and time again. When it comes to trying to secure free publicity for your new business, the following mistakes should be avoided…
