Personal Branding

Personal branding is how you project yourself to the world, how you create and maintain your image and identity. Your brand is just as much about your profession, business and career as your background, what type of person you are, your interests and any interesting facts.

Read Full Post »

Advertising your business on a low budget

When starting a business it is difficult to put aside an amount for marketing and it’s hard to justify how much should be spent.

Read Full Post »

Are you legal and decent?

Like every area of business these days, there’s lots of red tape and ecommerce has its own rules and regulations. Just remember, though, it’s up to you to comply with the law. Her are my tips to help you ensure your online store meets UK regulations.

Read Full Post »

How startups can leverage social networks to recruit smarter

Fifteen per cent of hiring managers in the UK said they either currently use social networking sites to recruit potential candidates or plan to do so by the end of the year.

Read Full Post »

Very smart marketing

Many well known brands invest vast sums into online banner advertising. And because search marketing works, it makes up the bulk of online ad spend today. But you can do some pretty canny advertising on Facebook, too. Mark Attwood at Business Edge points out in this video that Facebook advertising is extremely easy to set [...]

Read Full Post »