In the roller-coaster ride of running one’s own business, I used to think that having a fantastic product would be enough. As you know, this is far from the truth. This probably accounts for the 1% inspiration bit.
Posts Tagged ‘Expert’
Marcela: 1% inspiration, 99% perspiration and 100% communication
Posted in Advice for your business, Life as an SME, tagged communication, Expert, small business, Twitter on 1 March, 2010 | Leave a Comment »
The 10 golden rules of home business
Posted in Advice for your business, tagged Expert, home business, market, professional on 10 February, 2010 | 1 Comment »
1 Base the business on something you enjoy – when your hobby/passion/skill becomes your full-time job, it never really feels like work.
The passion of creative start-ups
Posted in Advice for your business, Business Plan, Successful entrepreneurs, You and your idea, tagged creative, entrepreneur, Expert, start-up, survival on 2 September, 2009 | 1 Comment »
Bristol Media, the superb network for Bristol’s creative community, recently asked me to put my Marketing Donut hat on, and take part in a panel discussion about how to get your creative business started. I was called in to talk specifically about social media marketing. The discussion was ‘a game of two halves’. First up, [...]
Ten low/zero cost steps to make your business shine
Posted in Advice for your business, Marketing, Sales and Marketing, tagged Expert, expert advice, low cost marketing, networking, testimonials, USP, zero cost marketing on 26 June, 2009 | Leave a Comment »
Ten low/zero cost steps to make your business shine
The five unbreakable rules of free publicity
Posted in Sales and Marketing, tagged audience, comment, Expert, journalists, PR, press release, publicity on 17 March, 2010 | Leave a Comment »
Getting free publicity can be simple. In fact, the reason many businesses get it wrong is they try to overcomplicate things. Ever heard of KISS? It stands for ‘Keep It Simple Stupid’. No offence! It’s a phrase that could almost have been invented for PR (press or public relations).
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