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Posts Tagged ‘entrepreneurship’

I had always thought that the word “entrepreneur” sounded so glamorous. The truth is that you are “it”, from key decision maker and strategist to garlic peeler. When people ask me what my position is in my company I laugh – I’m the CEO and the cleaner.

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Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch.

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Researching a business’ market has never been more important. Primary market research gives you a better and more precise idea about your market. It gives you precise feedback about your precise project on your precise market. Online market research eliminate costs involved with face-to-face, postal and telephone data collection and is now affordable for start-ups and not only limited to major groups.

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You know how we are all meant to be downloading MP3 podcasts and time-shifting while going to the gym? Well, I did that today — and was inspired! I listened to a TIMESONLINE podcast of Ronald Cohen, author of The Second Bounce of the Ball, while cycling through the fragrant streets of south Bristol. Mr [...]

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