Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch.
Posts Tagged ‘business ideas’
Primary market research vs. Secondary market research: a comparative analysis
Posted in Business Plan, Marketing, You and your idea, tagged business ideas, Business Plan, business startup, entrepreneurship, Market research, primary market research, quantitative market research, secondary market research, starting a business, what business startups need to know on 3 December, 2009 | Leave a Comment »
Your business idea is fundamentally flawed (you’ll be pleased to know)
Posted in Advice for your business, Random thoughts, tagged business ideas, good thinking, objectivity, perspective on 24 August, 2009 | Leave a Comment »
You’re probably reading this blog because you are in the process of starting up a new business or you’ve got a great business idea that you want to develop and launch. First of all, congratulations! It’s a great feeling when you make that decision to start a new business. And if you’ve never done this [...]
The muse is upon me
Posted in Random thoughts, tagged business ideas, innovation on 16 May, 2008 | Leave a Comment »
Where do business ideas come from? Did you have a ‘eureka!’ moment while soaping up your ducks in the bath? Maybe you got sick of working for ‘the Man’ and stepped sideways to set up for yourself (much more likely). On last night’s chain-smoking TV show Mad Men, about a 1950s advertising agency, a young [...]
Using video to communicate ideas
Posted in Life as an SME, Marketing, Random thoughts, tagged business ideas, Marketing, Video on 5 December, 2007 | 1 Comment »
Video is an excellent tool for communicating business ideas online. Even a couple of years ago, streaming video never seemed to work properly. The images were jumpy, the sound muddy, and the video would invariably stick on one frame leaving the ‘talking head’ in an endless, painful rictus. But YouTube, Dailymotion and other video sharing [...]
